LCDC

Local Community Development Committees (LCDCs) play a key role in supporting stronger communities across Ireland, yet many people were unaware of who they are or the impact they have. Working alongside Match Marketing, I developed the visual identity for a new national awareness campaign designed to increase recognition, build trust and clearly communicate the purpose of LCDCs across all 33 local authority areas.

The challenge was to create a brand that felt modern, inclusive and approachable while providing a flexible identity system that could be applied consistently across outdoor advertising, digital channels, publications and campaign materials.

The solution

The identity was built around the idea of bringing people together to create positive local change. A system of interconnected circles and flowing graphic forms represents collaboration between communities, local organisations and public bodies.

A bold, optimistic and accessible colour palette helps the campaign stand out, balanced with accessible typography and clean layouts. Real community photography reinforces authenticity, placing people and local stories at the centre of the campaign.

The objective was to build a flexible brand system that could evolve. The identity works seamlessly across social media, outdoor advertising, digital publications and printed communications, giving LCDCs a recognisable national presence while allowing individual local authorities to showcase the communities they serve.