STÓR

STÓR Atelier is an Irish design-led brand founded by Aimee Hart, with a focus on craftsmanship, considered design and intentional living.

Aimee approached me to develop a distinctive brand identity that reflected her vision and provided a strong foundation for future growth.

The solution

Working closely together, we developed an identity centred on time as a measure of quality, the belief that lasting value is shaped through craft, intention and patience.

Drawing inspiration from heritage and traditional craftsmanship, the visual identity combines restrained typography, a considered colour palette and refined details to create a contemporary yet timeless aesthetic.

The project extended across brand positioning, visual identity, packaging, sales presentations, social media and product catalogues, establishing a consistent visual language across the brand.